Burberry Prorsum's new Fall 2012 ad campaign is a gorgoeus cinematic theme that sources it's English heritage; featuring 2 rising stars: Gabriella Wilde and Roo Panes.
Mario Testino shoots a dark moody , "typical London night weather" campaign at the Royal Naval college in Greenwich, London. He captured an approriate chic mood that you will only find in London's endless sprinkles of rain. As an Ex Londoner, trench coats naturally became a wardrobe essential, Burberry Prorsum is the trench to own for day and night. Sexy fit, excellent style details and of course they never look aged or worn. Burberry Prorsum is to covet and collect.
Burberry Prorsum's Creative Director: Christopher Bailey share's his view on the Ad campaign:
"We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way.
Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms.”
Christopher Bailey, Burberry Chief Creative Officer
Image Copyright: Burberry/Testino
All images are Copyright: Burberry/Testino