Maison Martin Margiela X HM..SF Manifesto

 

 One of the most anticipated collaborations in history between a RTW designer and high street retailer has me pre occupied about how early I'll arrive at the pre-Sale in NYC. I've been a fan and collector of Maison Martin Margiela for over 10 years, I can put on any garment from a  past collection and feel as though I have bragging rights and or a story attached to the garment. 

    Fact is Maison Martin Margiela is like collecting fine wine or art: it increases in value and cache.  I've spent time reviewing and obsessing over the lookbook via blogs etc ; I noticed a number of silhouettes recycled from past collections; which is fine if you missed the $2000 jacket at the Barney's New York sale, same jacket is now dare I say $160. Their collaboration is a chance to try silhouettes that are usually too expensive to consider and hard to find for most; unless you live in one of the 10 cities that might stock both MM6 (diffusion line). 

 

Maison Martin Margiela X HM available in select H&M stores worldwide Nov 14 and 15th 2012

 

  Ad campaign: BTS with Sam Taylor-Wood

Streets of SF November 2012: large groups of white Apron clad citizens hit the streets for passive PR?

SF : They line up and prep for their passive live PR movement