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Marc by Marc Jacobs AW14 Ad Campaign: #CastMeMarc ?!

                                                                    By Deborah Ferguson

     Marc by Marc Jacobs's new Creative Directing team: Luella Bartley and Katie Hillier launch the new AW14 collection ad campaign with an unusual casting approach; they initiated a Twitter and Instagram based submission idea to find new faces via #CastMeMarc in April.  From the 70,000 International submissions, to the 30 finalists who were flown into NYC from various parts fo the world ; Australia, Russia and South Korea ; 9 were confirmed to be  photographed by David Sims.

 

"David Sims portraits, Peter Miles layouts, the credibility of the cast and the approach to casting the ads transmit a current social lifestyle that doesn’t play into other clichés.…And totally feels like our company — a cast of colourful and dynamic characters," Jacobs said. 

The entire campaign will launch in the August Issue of TEEN VOGUE. Until then here is sneak preview.

 

 

 

Louis Vuitton FW14 Ad Campaign

                                                                By Deborah Ferguson

Nicholas Ghesquiere's first campaign for Louis Vuitton entitled "Series 1" not only has a stellar cast of models but was lensed by some of the best fashion photographers of the last 20 years: Bruce Weber, Annie Leibovitz, and Jurgen Teller.  

 The three photographers were apparently given free rein to interpret the creative brief: "classic beauty meeting creative innovation".  As Weber, Leibovitz and Teller  has such different almost opposite aesthetics, yet their images aligned seamlessly with Ghesquiere's AW14 creative direction.

    Behind the scenes of the new Louis Vuitton Campaign ; Ghesquiere's longtime muse and model for his past collections with Balenciaga: Charlotte Gainsbourg, along with Liya Kedebe, Frejha Beha Erichsen,and Jean Campbell.

 

http://youtu.be/iYHU_ul7DuM

 

 

      

 

 

 

 

 

 

Dior Addict X Director Harmony Korine

                                                                          BY DEBORAH FERGUSON

 Film director; Harmony Korine has recently been embraced by the fashion industry with the release of his feature film "Spring Breakers".  The  domino effect led the street wear giant "Supreme" to comission a short, quirky or some may view as freaky film for their up coming collection. 

    From stretchy track pants, gold grill clad actresses to a Couture drenched model entering a mirror in an Alice in Wonderland inspired journey; Harmony's directing debut the new "Addict" by Dior perfume campaign is a departture from the expected  traditonal Perfume ad. DIOR confirms not using a celebrity instead a model: Sasha Luss

  Yet Harmony will not conform to a completely traditional feel for Dior; the club sounds of Die Antwoods "Enter the Ninja" will remain in one's mind after the ad saturates our TV screens.

The Directors Cut of DIOR ADDICT

 

 

  

COLLECTION SPOTLIGHT: Rachel Boston's "The Ritual" and "The Protector"

 

 

So who is Rachel Boston? Here's the quick rundown:

• She studied jewellery design in Central Saint Martins' College of Art and Design.
• She received a diploma in diamond grading from the Gemological Institute of America.
• Rachel has been nominated for New Designer of the Year at the UK Jewellery Awards.
• She's been named by Elle as one of the "names you need to know now."
• Her collections have been displayed in the exhibition Made in London: Jewellery Now at the Museum of London, which featured the work of "seven of the most talented jewellers working in London today."

All her designs highlight craftsmanship, artistry, luxury, but also raw originality. The jewellery is created in her workshop in London's jewellery district Hatton Garden. "The Ritual" collection is inspired by the natural ingredients used in ancient magic spells and charms to create iconic and talismanic designs, while "The Protector" is a reimagining of beetles and scorpions, taking their organic and aggressive forms and infusing them with sophistication and rock 'n' roll.

 

Collection: "The Ritual"

 

Collection: "The Protector"

See the full collections at rachelboston.co.uk.

COLLECTION SPOTLIGHT: Vivien Chong's "Pleating Architecture"

 

Vivien Chong is a London-based fashion designer and a graduate from the prestigious unversity Central Saint Martins. "Pleating Architecture" is her hand-pleated 2013 graduate collection inspired by the architecture of Steven Holl, contemporary architecture, and modern art, in which Chong delivered a rainbow of stunning fashion constructs. The design and makeup of her collection brings people to the world of future, where art and architecture interweave with physics and technology. The garments are crafted with a scientific method used in architecture to create reflections and refractions of lights and colors on the glass of a building, borrowing from Steven Holl's designs where light and shadow seem to dance through the buildings.

See the full collection at notjustalabel.com.