Simone Rocha x J Brand : Denim gets ruffled

                                                                        BY DEBORAH FERGUSON 

RTW designer Simone Rocha has created a capsue line for J.Brand; which will be available at  the NYC Dover Street  Market on December 1. Her collaboration has a playful, ruffle inspired feel and has a touch of her RTW signature looks.  Simone is known for her aline, almost baby doll dress runway looks in futuristic fabrics.

  Simone shares her denim moment:  "I had never worked with denim before so it was exciting to work in a new cloth and combine my aesthetic with J Brand's expertise," says Rocha of the 14-piece range - which features faithful boyfriend-fit jeans, ruffle jackets and dresses. "I love the dress over the jeans with the frilly hem," advises the designer.

Available online :  Dover Street Market 

Simone Rocha in her London studio